Internet marketing or you can say online marketing/digital marketing is a process of promoting a company and its products and services digitally with the help of internet marketing tools.
Internet marketing is on hype these days especially during pandemics and it is the most effective way if you want to grow your business online as there are 4.66 billion active internet users in the world according to current statistics and it’s very big in terms of number.
It’s a fact that people firstly search out detailed information about the particular product online before buying it. So, You can imagine the power of internet marketing.
There are various types of tools for internet marketing by which you can grow your business and can get more and more traffic, leads, and sales.
So, in this post I’m going to share with you tools for internet marketing, just go through it.
Tools for Internet Marketing
Here are some tools for Internet Marketing that will take your business to the next level.
Social media tools- More than half of the population is on different social media platforms like Instagram, Facebook, Linked In, Twitter, Pinterest. So if you want to meet your business goals and want to engage your audience then you must have to use social media tools.
Social media tools are one of the effective tools for Internet Marketing. Some of the social media tools like Buffer, Hootsuite help you to manage all your social media accounts from a single dashboard and you can easily find, Schedule your content on the basis of date and time. This will save your time as well as effort.
Design tools– Graphics play a key role for internet marketing as you have to make creatives for running ads and for a variety of content to be posted on various social media platforms, on websites, blog posts.
You can use Canva and photoshop as your design tools for Internet Marketing and can create graphics, to make your content more attractive, like a pro. These both are basic and very simple to use tools and for this, you do not require any graphic designing skills.
Analytics tools- These are another set of tools for internet marketing. Google Analytics is one of the best analytics tools that is mostly used by marketers.
Google Analytics is the most amazing tool offered by Google and it is totally free. This tool helps you to track each and every action taken by the visitor.
For tracking the visitor behavior you just have to paste analytics code on the header of your website and you can see the complete analysis of your traffic in terms of the report.
For Example: number of users who visited your website, location of the visitors, Channel of traffic, their area of interest, Number of pages the visitor has seen, Bounce rate, average time spent on site, How many times they visited, etc.
This data is extremely valuable as you can adjust your future marketing strategy for better results on the basis of this complete analysis.
Content marketing tools– Some of the content marketing tools are co-schedule, HubSpot, Ubersuggest, BuzzSumo. These tools help a lot in creating impactful content and also helps in identifying content opportunities like which type of content is mostly liked by the audiences. All the tools have their own specialty.
- HubSpot is an all-in-one marketing platform, it includes everything that you need all in one place. This tool will help you with blogging, SEO, website, lead management, analytics, landing pages, and much more.
2. BuzzSumo tool helps you to find out the hottest topics and trending content in the market.
3. Ubersuggest Tool is used for keyword Research and this software is free as well as paid. With this tool you can see detailed keyword information like total search volume, SEO difficulty, paid difficulty, cost per click. This will be helpful if you are using that particular keyword for running your ad campaign.
Email marketing tools– These are another set of tools for Internet Marketing. Email marketing is the easiest and cheapest way to advertise your product (by sending emails to a certain set of people).
Some of the email marketing tools are Mailchimp, Getresponse, and Iterable. These tools allow you to create a mailing list, send emails to the subscribers on your mailing list, automate your emails by using autoresponders, complete statistical analysis related to your email campaigns, and various other features.
Search engine optimization tools– This is the last set of tools for Internet Marketing. Search engine optimization is a technique through which you can get higher rankings and traffic. There are a variety of tools, some tools are free and some are paid, that you can use to get better results and higher rankings in search engines.
Some search engine optimization tools are SEMrush, Google search console, SEO spider, Google Adwords keyword planner, Ahrefs Backlink Checker.
So above are some tools for Internet Marketing that you can use to make your marketing game more strong.
Hope you like this post related to tools for Internet Marketing and thank you for reading it till the end.
A digital marketer, a dreamer & a creator, I am a digital freak, strongly believe in sharing the awareness in the internet marketing field. I am a working individual as a solopreneur wants to transform the online marketing journey.